Maclaren McCann Direct & Interactive (MMDI), the micro site is part of a larger Pontiac Canada campaign that was designed to launch the Pontiac G5 and build awareness for the vehicle amongst a youth audience. Visitors to the site will find themselves immersed in an environment where they can interact with the vehicle and ultimately create their own audio, visual experience. They are also able to build their own G5, and enter a contest for their chance to win a new G5. Zink created organic as well as tech inspired animations that evolved from user interaction to ensure that the viewer is immersed in the experience. Agency: Maclaren McCann Toronto.